Let's make the world awesome
A clothing brand with respect for people and animals.
The team
Tanja van de Braak
Creative
Tanja is the creative who looks after our visibility on Facebook and Instagram. The speed with which she comes up with ideas is the exact opposite of her perfectionism. As a result, everything is often examined closely before we get started. When Tanja isn't working on IT'S PAWSOME she's out running or taking photos of herself and her dog Joop. Oh, and she loves a glass of wine and good food!
Stefan Haver
Finance
Stefan is the numbers man within IT'S PAWSOME. He keeps an overview of the finances and keeps everyone sharp. Typical of Stefan is his precision and certainly his helpfulness. Together with Ivo, Stefan is the cat dad of Puk. Eating out with a good glass of wine is something that makes Stefan very happy. And last but not least, Stefan has great taste in music.
Pascal van de Braak
Tech
Pascal is our man for the technical side of the website and online marketing. He is super driven and likes to get to the bottom of things. He always makes sure our website works as optimally as possible and is easy to find! When Pascal isn't online for IT'S PAWSOME, he's offline playing tennis or watching a good series on Netflix.
Ivo van Boeijen
Watchdog
At IT'S PAWSOME, Ivo is the 'watchdog' of the team. In the weekly run of things he makes sure the lines are set out and thinks along with everything. Ivo is a dog lover, but gets along well with cats too. In daily life Ivo works in the automotive industry — something he has been interested in since his youth — and he enjoys the good things in life, a true bon vivant!
Our story
IT'S PAWSOME is a clothing brand with respect for people and animals. We consciously and carefully select our products and suppliers, keeping the world around us in mind. That's why we use organic fabrics that are also produced veganically.
When choosing our materials, the best quality played a major role. We use the finest fabrics to make sure that, alongside sustainable clothing, you also wear an incredibly comfortable product of the highest quality.
Why IT'S PAWSOME?
By wearing IT'S PAWSOME you contribute to a fairer and greener living environment. This matters to us, because we want many more generations to enjoy all the beauty that the earth, people and animals have to offer one another. If we can do that by handling resources responsibly, we're glad to do our part.
Sustainability
Our certifications
No vague promises — independent certifications you can rely on.
PETA Approved Vegan
All our clothing is 100% animal-friendly and contains no materials of animal origin. Certified by PETA.
OEKO-TEX Standard 100
Every component of the garment has been tested for harmful substances. Safe for you and your pet.
Global Recycled Standard
Guarantees the recycled content of our materials, from raw material to finished product.
Organic Content Standard
Certifies the organic cotton in our clothing throughout the entire chain.
PETA Approved Vegan
100% animal-friendly, guaranteed
All our clothing carries the PETA Approved Vegan label. That means no garment contains materials of animal origin — no wool, no leather, no silk.
So you can be sure your outfit doesn't just look good, it feels good too: for you, for the animals and for the planet.