What is organic clothing?

Sustainable clothing is a collective term for clothing that is produced without harming people, animals or the environment.

The clothing industry is a very polluting industry. A lot of clothing from the ‘fast fashion’ industry is produced and then worn very little. In fact, a piece of clothing is worn only 7 times on average. Only 1% of all discarded clothing is recycled. The rest ends up in the garbage or is simply burnt.

Which labels does sustainable clothing have?

Sustainable clothing can be recognized in several ways, an important one is looking at the labels in the products. IT’S PAWSOME clothing meets strict requirements in terms of durability, the use of minimal raw materials, not causing animal suffering and ensuring good quality. Below you will find a number of labels that apply to one or more product groups of IT’S PAWSOME.

Sustainable clothing is the future

We believe that our clothes should be made in a way that protects people, animals and the environment – and we are not the only ones. More and more people are choosing sustainable clothing because they are becoming more aware of the impact of their choices on the planet.

The fashion industry has a major and lasting impact on our environment. According to Greenpeace, it is even one of the most polluting industries in the world. And it is not only harmful to our planet – it is also harmful to people and animals.

What is vegan clothing?

Vegan clothing is clothing that contains no animal products, such as wool or leather. Vegan clothing is free of animal suffering and often also more environmentally friendly.

IT’S PAWSOME clothing carries the PETA Approved Vegan label. PETA is an international label for animal welfare. The label is managed by PETA (People for the Ethical Treatment of Animals), a non-profit organization dedicated to animal welfare.


Why is sustainable clothing more expensive?

That’s because sustainable clothing uses materials such as: Organic cotton, Tencel™ or recycled polyester. These materials are more considerate of people, animals and nature and that is what we care about at IT´S PAWSOME.

Therefore, the clothes are also simply more expensive to buy. We also only use more expensive eco-friendly packaging materials to keep our footprint per product as low as possible. These costs are partly reflected in the selling price of a garment. With the knowledge that our quality clothes last longer than average fast fashion, overall our clothes should not have to be more expensive.

What could be done better about fast fashion?

Fast fashion is clothes that are in shops as cheaply and as quickly as possible, literally for the masses. High turnover rates, low prices and quick changes in the range mean customers keep coming and buying. Within two weeks, a garment from the drawing board can be in shops.

Many of the clothes are produced in low-wage countries under harrowing conditions. The bulk of employees do not earn acceptable wages, resulting in long working weeks. In Asian garment factories, dressmakers often make working weeks of 60 to 90 hours. In addition, materials are not sustainably grown which depletes the earth. Animal cruelty in clothing incorporating animal products is also often a common occurrence.

With IT’S PAWSOME, we know that our clothes can be worn with a good feeling and we do not join the world of fast fashion. In our view, it simply does not contribute to a better world. It starts with yourself and together is even more fun, as is our slogan, Let’s make the world awesome!


What does slow fashion mean?

First, it might be useful to explain exactly what slow fashion is. Slow fashion is characterised by timeless collections with high-quality clothes that last. It is the counterpart of fast fashion, which is particularly associated with disposability (often due to inferior or even poor quality) and unfair trade and/or higher production burden on the environment.

Is slow fashion expensive?

Sustainable clothing is often more expensive than what you can buy in a fast fashion shop chain. We are used to buying things at bargain prices. Of course, we realise that not everyone has the same budgetary options. Do you have the option? Then invest in good products that will last for a longer period of time. This way, you don’t have to change the contents of your wardrobe as often and think about the world around you.

What else makes slow fashion good?

A big advantage of slow fashion is that the clothes are timeless. We also try to take this into account in our designs. No clothes that go out of fashion after a season, but clothes that last for years. When you look at fast fashion, you see that clothes have a comparatively short lifespan and therefore end up being worn infrequently.

Our product groups

Ordering sustainable clothing online