What is sustainability in short?

Sustainability means making choices that are good for the planet, people and the economy — today and for future generations. In fashion it's about less waste, fair production and responsible materials.

Is sustainable clothing more expensive?

Often slightly, because better materials and fair production cost more. But sustainable clothing lasts longer, so per wear it's frequently cheaper.

How do I know if clothing is genuinely sustainable?

Look for independent certifications such as PETA Approved Vegan, OEKO-TEX Standard 100, Global Recycled Standard and Organic Content Standard. They guarantee the claims are true.

What makes IT'S PAWSOME sustainable?

All our clothing is 100% animal-friendly (PETA Approved Vegan), made from organic cotton and recycled polyester, and certified by independent standards.

What is sustainability?

Sustainability is about making choices that are good today and keep the world liveable for future generations. In fashion that means: less waste, fair production and materials that don't harm the planet or animals. At IT'S PAWSOME that idea sits at the heart of everything we make.

What does sustainability mean?

Sustainability rests on three pillars: planet, people and economy. A product is only truly sustainable when it is responsible on all three — from raw material to the moment you wear it. So it's not about one green detail, but about the entire chain.

Sustainability in the clothing industry

The clothing industry is one of the most polluting sectors in the world. Fast fashion is built on making as much as possible, as cheaply as possible — resulting in mountains of textile waste, heavy water use and poor working conditions. Sustainable clothing deliberately chooses the opposite: lasting quality, fair production and certified materials.

How IT'S PAWSOME works on sustainability

Animal-friendly: all our clothing is PETA Approved Vegan — no materials of animal origin.
Responsible materials: organic cotton and recycled polyester, certified through OEKO-TEX, GRS and OCS.
Quality over quantity: premium fabrics you wear for years instead of throwaway fashion.
A conscious chain: we select our suppliers carefully and consider the impact on people and planet.

Why sustainability matters

Every purchase is a choice. By choosing sustainable clothing you shrink your footprint, support fair production and help build a greener future — without compromising on style or comfort.

Curious what that looks like for us? Browse our sustainable clothing or read more about our story and certifications.

Frequently asked questions

What is sustainability in short?: Sustainability means making choices that are good for the planet, people and the economy — today and for future generations. In fashion it's about less waste, fair production and responsible materials.
Is sustainable clothing more expensive?: Often slightly, because better materials and fair production cost more. But sustainable clothing lasts longer, so per wear it's frequently cheaper.
How do I know if clothing is genuinely sustainable?: Look for independent certifications such as PETA Approved Vegan, OEKO-TEX Standard 100, Global Recycled Standard and Organic Content Standard. They guarantee the claims are true.
What makes IT'S PAWSOME sustainable?: All our clothing is 100% animal-friendly (PETA Approved Vegan), made from organic cotton and recycled polyester, and certified by independent standards.